Break a rule every now and again —

If you remember, our last Fall/Winter shoot for 2014 was a thing of nightmares. It was freezing cold, rainy, and thus a real damper on everyone’s synergy. Knowing that, we took great measures this time in order to avoid a repeat incident. We took our shoot indoors (as it was called for anyway.) If you haven’t guessed/seen it by now our direction was to shoot someone in solitary confinement — grief brought on though confinement in a single space but also through one’s own thoughts.

Here’s a glimpse at how it went down.

Shots by: DIYANNA D. and CAL.

FW15_BTS-9FW15_BTS-12FW15_BTS-13FW15_BTS-1For the shoot we worked with JACOB MELVIN, a friend that funny enough, we met way back when we passed him our SUMMER ’14 card on the streets while promoting our very first collection. We’ve been in touch since. We had a feeling that JACOB would be the right man for what we were looking for and we were right. Unbeknownst to us, JACOB has a theatre background which made shooting the lookbook video a breeze once he got in character. We squealed excitedly as we were rolling. We had an honest breath of relief as everything was going as planned. But these things never last that way for long.

When it came time for us to shoot the lookbook itself we lost our mojo. We set our gear and lighting up as needed but the shots just weren’t coming out right. They lacked the emotion and eerie expressions that we had going for in the video. That’s when JMNZN said fuck it. Breaking all the rules of third, of proper framing, head space etc. we literally shot at random as we had JACOB move as he did in the video. We really couldn’t believe it ourselves and we laughed since but it worked. Rounds of “EYY!” followed.FW15_BTS-8FW15_BTS-4FW15_BTS-5FW15_BTS-2FW15_BTS-10Fast forward a full week. NOV 14TH at 12 AM. 12 hours before the collection releases over at JMNZN’s crib in Staten Island (the only place we could all work together at that hour.) There JMNZN was wired into finishing the video and MOS, our editor, chalkin’ up some copy for the lookbook as I was rendering out the last of the shots.
FW15_BTS-11 The night continued like that. With some of us then back in Queens, ever few hours we checked up on how each of us were holding up. We all knew we were gunna get this shit done! That went on until about 6:30 when JMNZN send over the completed video. Thanks to the last waves of our dying energy drink high, we overcame the not quite functioning muscles and drooping eyes and managed to put the finishing updates on the site. And from there, well — y’all know the rest.

See the full lookbook here.

‘GOOD GRIEF’ F/W ’15 Delivery 1 available now on our webshop.

328 Comments BTS: STEADY F/W 2015 LOOKBOOK

That’s very good point


    I don’t know if it’s just me or if everybody else encountering problems
    with your blog. It looks like some of the text in your posts are running off the
    screen. Can somebody else please provide feedback and let me know if this is happening to them as well?

    This may be a issue with my web browser because I’ve had this happen before.
    Thank you


    I will right away snatch your rss as I can not to find
    your email subscription link or e-newsletter service.

    Do you’ve any? Kindly allow me realize in order that I could subscribe.


    May I simply say what a relief to find somebody who genuinely
    understands what they’re discussing over the internet.
    You actually know how to bring a problem to light and make it important.
    A lot more people should read this and understand this side of the story.
    I can’t believe you’re not more popular given that you surely have the gift.


    Great work! This is the type of information that should be shared
    across the internet. Disgrace on the search engines for
    now not positioning this post higher! Come on over and seek advice from
    my site . Thank you =)


    Hi there, i read your blog occasionally and i own a similar one and i was
    just wondering if you get a lot of spam responses?
    If so how do you protect against it, any plugin or
    anything you can recommend? I get so much lately it’s driving me mad so any support is very much


    It’s amazing to go to see this website and reading the views of all friends about this post,
    while I am also eager of getting knowledge.


    If some one wishes expert view regarding blogging and site-building after that i propose him/her to pay a quick visit this blog, Keep up the good job.|


    What you typed made a great deal of sense. However, think on this,
    suppose you added a little information? I ain’t saying your information isn’t good, however suppose you added
    a post title to possibly get people’s attention? I mean BTS:
    STEADY F/W 2015 LOOKBOOK | LOUD+STEADY is kinda boring. You
    could peek at Yahoo’s front page and see how they create news headlines
    to grab people to click. You might try adding a video or a picture or two to get people excited about everything’ve written. Just my opinion, it might bring your blog a little livelier.


    A motivating discussion is definitely worth comment.
    There’s no doubt that that you need to write more about this subject matter, it might not be a
    taboo subject but typically people don’t speak about these
    issues. To the next! Many thanks!!


    We’re a group of volunteers and opening a new scheme in our community.
    Your site provided us with valuable info to work on. You’ve done a formidable job and our whole
    community will be thankful to you.


    Have you ever considered about adding a little bit more than just your articles?
    I mean, what you say is valuable and everything.
    However think of if you added some great photos or video clips to give your posts more, “pop”!
    Your content is excellent but with pics and videos, this site could undeniably be
    one of the greatest in its field. Wonderful blog!


    My brother suggested I might like this web site. He was once entirely right.
    This submit truly made my day. You can not imagine just how
    so much time I had spent for this information! Thank you!


    Hello would you mind stating which blog platform you’re working
    with? I’m planning to start my own blog in the near future
    but I’m having a tough time choosing between BlogEngine/Wordpress/B2evolution and
    Drupal. The reason I ask is because your design and style
    seems different then most blogs and I’m looking for something completely unique.
    P.S Sorry for being off-topic but I had to ask!


    At this time it appears like WordPress is the top
    blogging platform out there right now. (from what I’ve read) Is that what you’re using on your blog?


    I blog quite often and I really appreciate your content. This article has really peaked my
    interest. I’m going to bookmark your site and keep checking for new information about once per week.
    I subscribed to your RSS feed too.


    Amazing blog! Is your theme custom made or did you
    download it from somewhere? A design like yours with a few simple tweeks would really make my blog jump out.
    Please let me know where you got your design. Many thanks


    Wow, amazing blog layout! How long have you been blogging for? you made blogging look easy. The overall look of your web site is excellent, let alone the content!|

  •'best site

    Superb blog you have here but I was curious if you knew of any community forums that cover the same topics discussed in this article? I’d really love to be a part of online community where I can get suggestions from other experienced people that share the same interest. If you have any recommendations, please let me know. Many thanks!|

  •'สมัคร pgslot

    สมัคร pgslot ยอดเยี่ยมเกมออนไลน์ สล็อตบนโทรศัพท์เคลื่อนที่ แบบใหม่ปัจจุบัน ของโลก สมัครเล่น pg slot วันนี้รับโบนัส แรกเข้า 100% โดยทันที โบนัส 50% สำหรับสมาชิกใหม่

  • Leave a Reply

    Your email address will not be published. Required fields are marked *