— “Dogtown”, Venice—Los Angeles is the birthplace of skateboarding as we know it. Made for the off-board lifestyles of surf and skate, streetwear was it’s derivative in the late 80’s…. Continue reading
CLASSIC LOGO SKATEBOARD
Posts Tagged → STEADY
STEADY/CHAMPION® OUTLINE LOGO CREW
— Everyone knows Los Angeles for burning sunsets and towering palms. In New York, we have cotton candy skies too but seldom does it become purple. Our tonal HEATHER/LAVENDAR colorway… Continue reading
STEADY SPRING/SUMMER 2018 LOOKBOOK
It’s the g-funk bounce, the sunshine, the sense of freedom. Equal parts effortless and cool. This is STEADY for Los Angeles. View our HD version here. Thank you: GIENELLE USI… Continue reading
STEADY SPRING/SUMMER 2018
Let east coast bang, Let west coast bang. — Los Angeles. Pop culture has long played up the feud between the Empire State and the City of Angels. It’s either… Continue reading
STEADY BUMPIN’: APR18 SOUNDS
APR18 SOUNDS — Getting “Shivers” is a telltale sign it’s not a beach day. But as “The Wave” leaves a “Vignette” on the sand, I’m “Floating”, in water and in… Continue reading
STEADY SNAPS: 14
SNAPS is our tri-annual photo journal. It is a peek beyond the brand—places we go, things we do and how they make us feel. In this edition, we look at… Continue reading
TRISHNORA: TRISH FOR STEADY
TRISHNORA ǁ TRISH FOR STEADY Like The Met, if STEADY has had a recurring message across collections, it’s that we’ve sought to be more than something surface-level. Our mission isn’t… Continue reading
STEADY BUMPIN’: MAR18 SOUNDS
MAR18 SOUNDS — On the 405, the sun is an endless “Glimmer.” Caught in “The Middle” of a gridlock, my mind wanders to what used to be “Mine.” It stays… Continue reading
STEADY CHATTERBOX: JULIAN ALECXANDER
Storytelling has always been an integral part of what we do at STEADY—executed in our creative and embedded in our pieces. Often, these are stories tied to present and future… Continue reading
RMELL: RAHMELL FOR STEADY
RMELL ǁ RAHMELL FOR STEADY By way of Okinawa, by way of Maryland, by way of New York—RMELL embraces his idiosyncrasies and reps his hometowns on his sleeve. He thinks… Continue reading